--- title: Stafix - Reaching New Surfaces Blog description: Stafix - Reaching New Surfaces Blog --- [Get samples](http://www.stafix.eu/order-samples/) en [fr](http://www.stafix.fr/)[de](http://www.stafix.de)[it](http://www.stafix.it)[es](http://www.stafix.es)[fi](http://www.stafix.fi) [Stafix](http://www.stafix.eu/) - [Products & Printing](http://www.stafix.eu/products/) - [References](http://www.stafix.eu/reference/) - [About Us](http://www.stafix.eu/about-us/who-we-are/) - [Blog](https://blog.stafix.fi/) - [Contact](http://www.stafix.eu/contact-us/team/) [Order samples](http://www.stafix.eu/order-samples/) en [fr](https://blog.stafix.fi/fr/)[de](https://blog.stafix.fi/de)[it](https://blog.stafix.fi/it)[es](https://blog.stafix.fi/es)[fi](https://blog.stafix.fi/fi) [Stafix](http://www.stafix.eu/) - [Products & Printing](http://www.stafix.eu/products/) - [References](http://www.stafix.eu/reference/) - [About Us](http://www.stafix.eu/about-us/who-we-are/) - [Blog](https://blog.stafix.fi/) - [Contact](http://www.stafix.eu/contact-us/team/) - - [/](http://stafix.dev.trimedia.fi/)[Reaching New Surfaces - Blog](https://blog.stafix.fi) # Reaching New Surfaces - Blog A Blog about POS Advertising and printing industry ## [Why you should avoid the use of PVC in printing](https://blog.stafix.fi/we-should-not-try-to-eliminate-the-use-of-plastic-in-printing-but-we-should-choose-to-avoid-the-use-of-pvc) We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC. The impact of plastics on the... ## [Different UV Curing Methods in Offset Printing](https://blog.stafix.fi/different-uv-curing-methods-in-offset-printing) In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset. Nowadays it is not merely... ## [POS Advertising in Cold Conditions](https://blog.stafix.fi/pos-advertising-in-cold-conditions) All decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools. In... ## [3 reasons why glue-free stickers are the ideal material for advertising in pharmacies](https://blog.stafix.fi/3-reasons-glue-free-stickers-ideal-material-advertising-pharmacies) Pharmacies offer a many possibilities for different brands in advertising and reaching their target audiences. Especially for pharmaceutical and... ## [Show your advertisements on all surfaces!](https://blog.stafix.fi/show-your-ads-on-all-surfaces) Every store is different from the other. Nonetheless, most of them can contain many of these items: shelves, windows, walls, fridges, freezers,... ## [Promoting brewery products in stores - how is it done?](https://blog.stafix.fi/promoting-brewery-products-in-stores) The amount of beer productions and breweries has skyrocketed in recent years - the amount of breweries in Europe has almost [doubled in past ten years!](http://www.brewersofeurope.org/uploads/mycms-files/documents/publications/2015/statistics_2015_v3.pdf) ## [Company Insights](https://blog.stafix.fi/company-insights-production) ***An interview with Olli Räsänen, Production Manager of Stafix Ltd..*** ***It has already been a year since the last time we got some insights on Stafix and...*** ## [Make it POP! An introduction to Point of Purchase advertising](https://blog.stafix.fi/make-it-pop-introduction-to-point-of-purchase-advertising) Advertising has become exceedingly important as people have easier access to information about the products they are interested at. Products need to... ## [Product launches and POS Marketing](https://blog.stafix.fi/product-launches) Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically requires a... ## [7 steps to successful campaign planning and implementation](https://blog.stafix.fi/7-steps-to-successful-campaign-planning-and-implementation) In-store advertising often takes a great part of the marketing budget. Campaigns need to be both visually impressive and **[cost-effective](https://blog.stafix.fi/cost-effective-in-store-advertising)** in order to... ## [Transparent and customer focused in-store advertising](https://blog.stafix.fi/transparent-and-customer-focused-in-store-advertising) **It is a fact that long-term relationships with loyal customers bring better value for retailers. However, building strong relationships with...** ## [An interview with Teamwork Printmanagement GmbH](https://blog.stafix.fi/an-interview-with-teamwork-printmanagement-gmbh) As we already discussed earlier in [this previous article](https://blog.stafix.fi/what-to-take-into-account-before-printing-on-plastics-substrates), printing on plastic is not difficult, however, it’s also not the same thing as printing on... ## [Environmentally friendly advertising materials](https://blog.stafix.fi/environmentally-friendly-advertising-materials) As we have already discussed in our previous [article](https://blog.stafix.fi/the-importance-of-print-products-in-the-digital-era), increasing number of companies have moved their marketing focus from traditional print media to... ## [An interview with Giovanni Re from Roland DG - how can new technologies help in-store advertising?](https://blog.stafix.fi/large-format-printing-how-can-new-technologies-help-in-store-advertising) Traditional printing and in-store advertising are both changing rapidly. There are many new technologies and formats that challenge printers and... ## [5 facts about laptop stickers](https://blog.stafix.fi/5-facts-about-laptop-stickers) There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers. What are the benefits of using laptop stickers and... ## [Advertising with glue-free stickers](https://blog.stafix.fi/advertising-with-glue-free-stickers) Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff. Glue-free stickers enable not... ## [How to measure the effectiveness of in-store advertising?](https://blog.stafix.fi/how-to-measure-the-effectiveness-of-in-store-advertising) Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales still... ## [Company Insights](https://blog.stafix.fi/company-insights) ***An interview with Aleksi Rastela, Sales & Marketing Director of Stafix Ltd.*** *2015 was a great year for Stafix Ltd. - new products were launched, FESPA...* ## [The importance of print products in the digital era](https://blog.stafix.fi/the-importance-of-print-products-in-the-digital-era) Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed... ## [5 things you should ask your Print Management Company](https://blog.stafix.fi/5-things-you-should-ask-your-print-management-company) Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core... ## [What to take into account when printing on plastics substrates?](https://blog.stafix.fi/what-to-take-into-account-before-printing-on-plastics-substrates) ***Do you know everything about printing on plastics?*** Printing on plastic substrates is not difficult nor rocket science, however, it’s also not the... ## [Cost-effective in-store advertising](https://blog.stafix.fi/cost-effective-in-store-advertising) It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store. On the other hand,... ## [Common challenges in retail advertising](https://blog.stafix.fi/common-challenges-in-retail-advertising) In-store advertising should be both effective and easy to do, and why not even fun sometimes! Nevertheless, people often are faced with difficulties... ## [How to succeed in in-store advertising?](https://blog.stafix.fi/how-to-succeed-in-in-store-advertising) In-store advertising is beneficial for both retailers and their suppliers. In-store advertising makes the store more vivid and generates also... ## [How to waste a cool design?](https://blog.stafix.fi/how-to-waste-a-cool-design) In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and... ## [The 4 most annoying things about stickers](https://blog.stafix.fi/the-4-most-annoying-things-about-stickers) Stickers are often used for in-store advertising because they can be placed on almost any surface. On the other hand, the removal of stickers can be... ## [New ideas for in-store advertisers](https://blog.stafix.fi/new-ideas-for-in-store-advertisers) The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made in... ## [Summer and Select 2015 greetings](https://blog.stafix.fi/summer-greetings) This spring has been busy for us. We have participated in many great events, launched our new website and one new product, not to mention our new... ## [Greetings from FESPA 2015](https://blog.stafix.fi/greetings-from-fespa-2015) FESPA 2015 – the global print exhibition - was held during 18th and 22nd of May in Cologne. We also packed our bags and spent a very successful week... ## [Welcome to our Reaching New Surfaces Blog!](https://blog.stafix.fi/blog/welcome-to-our-reaching-new-surfaces-blog) We’re beyond excited to announce the launch of our new **Reaching New Surfaces** **Blog**! [All posts](https://blog.stafix.fi/all) ### Subscribe to our Newsletter! #### Follow Us #### Products [![p_static](https://blog.stafix.fi/hubfs/Stafix_Oct_2016/Images/p_static-300x98.png)](http://www.stafix.eu/products/stafixstatic/)  [![p_grip](https://blog.stafix.fi/hubfs/Stafix_Oct_2016/Images/p_grip-300x98.png)](http://www.stafix.eu/products/stafixgrip/) © 2018 Stafix [Sales Terms](http://www.stafix.eu/terms-and-conditions-of-sale-stafix-ltd/) / [Imprint](http://www.stafix.eu/imprint//) / [Downloads](http://www.stafix.eu/downloads/) / [Privacy Policy](https://blog.stafix.fi/privacy-policy) **Stafix Oy, Konttisentie 8B, 40800 Vaajakoski, FINLAND**