Reaching New Surfaces - Blog

We should not try to eliminate the use of plastic in printing, but we should choose to avoid the use of PVC.

The impact of plastics on the...

In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset. Nowadays it is not merely...

All decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools. In...

Pharmacies offer a many possibilities for different brands in advertising and reaching their target audiences. Especially for pharmaceutical and...

Every store is different from the other. Nonetheless, most of them can contain many of these items: shelves, windows, walls, fridges, freezers,...

The amount of beer productions and breweries has skyrocketed in recent years - the amount of breweries in Europe has almost doubled in past ten years!

An interview with Olli Räsänen, Production Manager of Stafix Ltd..

It has already been a year since the last time we got some insights on Stafix and...

Advertising has become exceedingly important as people have easier access to information about the products they are interested at. Products need to...

Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically requires a...

In-store advertising often takes a great part of the marketing budget. Campaigns need to be both visually impressive and cost-effective in order to...

It is a fact that long-term relationships with loyal customers bring better value for retailers. However, building strong relationships with...

As we already discussed earlier in this previous article, printing on plastic is not difficult, however, it’s also not the same thing as printing on...

As we have already discussed in our previous article, increasing number of companies have moved their marketing focus from traditional print media to...

Traditional printing and in-store advertising are both changing rapidly. There are many new technologies and formats that challenge printers and...

There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers.

What are the benefits of using laptop stickers and...

Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff. Glue-free stickers enable not...

Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales still...

An interview with Aleksi Rastela, Sales & Marketing Director of Stafix Ltd.

2015 was a great year for Stafix Ltd. - new products were launched, FESPA...

Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed...

Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core...

Do you know everything about printing on plastics?

Printing on plastic substrates is not difficult nor rocket science, however, it’s also not the...

It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store. On the other hand,...

In-store advertising should be both effective and easy to do, and why not even fun sometimes! Nevertheless, people often are faced with difficulties...

In-store advertising is beneficial for both retailers and their suppliers. In-store advertising makes the store more vivid and generates also...

In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and...

Stickers are often used for in-store advertising because they can be placed on almost any surface. On the other hand, the removal of stickers can be...

The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made in...

This spring has been busy for us. We have participated in many great events, launched our new website and one new product, not to mention our new...

FESPA 2015 – the global print exhibition - was held during 18^th and 22^nd of May in Cologne. We also packed our bags and spent a very successful week...

We’re beyond excited to announce the launch of our new Reaching New Surfaces Blog!