Reaching New Surfaces - Blog

Product launches and POS Marketing

Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically requires...

7 steps to successful campaign planning and implementation

In-store advertising often takes a great part of the marketing budget. Campaigns need to be both visually impressive and cost-effective in order...

Transparent and customer focused in-store advertising

It is a fact that long-term relationships with loyal customers bring better value for retailers. However, building strong relationships with...

An interview with Teamwork Printmanagement GmbH

As we already discussed earlier in this previous article, printing on plastic is not difficult, however, it’s also not the same thing as printing...

Environmentally friendly advertising materials

As we have already discussed in our previous article, increasing number of companies have moved their marketing focus from traditional print media...

An interview with Giovanni Re from Roland DG - how can new technologies help in-store advertising?

Traditional printing and in-store advertising are both changing rapidly. There are many new technologies and formats that challenge printers and...

5 facts about laptop stickers

There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers.

What are the benefits of using laptop stickers...

Advertising with glue-free stickers

Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff. Glue-free stickers enable...

How to measure the effectiveness of in-store advertising?

Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales...

Company Insights

An interview with Aleksi Rastela, Sales & Marketing Director of Stafix Ltd.

2015 was a great year for Stafix Ltd. - new products were launched,...

The importance of print products in the digital era

Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed...

5 things you should ask your Print Management Company

Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core...

What to take into account when printing on plastics substrates?

Do you know everything about printing on plastics?

Printing on plastic substrates is not difficult nor rocket science, however, it’s also not the...

Cost-effective in-store advertising

It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store. On the other hand,...

Common challenges in retail advertising

In-store advertising should be both effective and easy to do, and why not even fun sometimes! Nevertheless, people often are faced with...

How to succeed in in-store advertising?

In-store advertising is beneficial for both retailers and their suppliers. In-store advertising makes the store more vivid and generates also...

How to waste a cool design?

In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and...

The 4 most annoying things about stickers

Stickers are often used for in-store advertising because they can be placed on almost any surface. On the other hand, the removal of stickers can...

New ideas for in-store advertisers

The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made...

Summer and Select 2015 greetings

This spring has been busy for us. We have participated in many great events, launched our new website and one new product, not to mention our new...

Greetings from FESPA 2015

FESPA 2015 – the global print exhibition - was held during 18th and 22nd of May in Cologne. We also packed our bags and spent a very successful...

Welcome to our Reaching New Surfaces Blog!

We’re beyond excited to announce the launch of our new Reaching New Surfaces Blog!