Reaching New Surfaces - Blog

A Blog about POS Advertising and printing industry

7 steps to successful campaign planning and implementation

In-store advertising often takes a great part of the marketing budget. Campaigns need to be both visually impressive and cost-effective in order to...

Transparent and customer focused in-store advertising

It is a fact that long-term relationships with loyal customers bring better value for retailers. However, building strong relationships with...

Advertising with glue-free stickers

Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff. Glue-free stickers enable not...

How to measure the effectiveness of in-store advertising?

Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail sales still...

5 things you should ask your Print Management Company

Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only on their core...

Cost-effective in-store advertising

It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in the store. On the other hand,...

Common challenges in retail advertising

In-store advertising should be both effective and easy to do, and why not even fun sometimes! Nevertheless, people often are faced with difficulties...

How to succeed in in-store advertising?

In-store advertising is beneficial for both retailers and their suppliers. In-store advertising makes the store more vivid and generates also...

How to waste a cool design?

In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget to design and...

The 4 most annoying things about stickers

Stickers are often used for in-store advertising because they can be placed on almost any surface. On the other hand, the removal of stickers can be...

New ideas for in-store advertisers

The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions are made in...